COHORT_01 // 8 WEEKS // LIVE
Live cohort · by School of Sales

Become a
GTM Engineer

Don't just learn Clay. Architect the whole revenue machine and ship six production systems in 8 weeks.

See the curriculum
Shubh Saxena
Taught live by Shubh Saxena, ◆ GTM Engineer @ Emergent  + guest GTM engineers
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The machine you'll build

One system.
End to end.

Not six disconnected tutorials. A single closed-loop engine, every stage feeding the next, with replies and intent flowing back in.

# gtm_engine.flow  // live Clay · Apollo · Prospeo · Claude · RB2B · Apify · Instantly · HeyReach
ORCHESTRATION automation · webhooks · APIs · scheduled runs, the whole pipeline runs without you 01 · SIGNALSIntent & triggershiring · funding · tech 02 · ENRICHClay waterfallsverify · score · dedup 03 · AGENTSAI research + copyclaygent · Claude 04 · OUTBOUNDMultichannelemail · LinkedIn 05 · CRMRoute + trackyour CRM replies & new intent feed back into the funnel
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Weeks live
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Live sessions
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Systems you ship
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Practising operators
8 weeks · 16 sessions · 6 builds

The curriculum

Every week ends in a working artifact you keep. Click any week.

WEEK 01

Diagnose
& design

The operator's first move: diagnose the GTM problem and define the ICP before you touch a tool. Why, what, who.

You build
A GTM teardown + ICP spec for a real company, with the one metric that matters.
Stack
Clay
Ship
✓ ICP + problem map
WEEK 02

Signals
& scoring

Pull live buying signals, hiring, funding, tech, news, and rank accounts by who's in-market.

You build
A signal & scoring engine that outputs a ranked, prioritized account list.
Stack
ClayApolloHTTP / API
Ship
✓ Scored account list
WEEK 03

The data
engine

Outbound breaks at the data layer. Build multi-source Clay waterfalls with verification and dedup.

You build
A waterfall + verification layer with match-rate reporting.
Stack
ClayApolloProspeo
Ship
✓ Verified, deliverable data
WEEK 04

AI agents
in the pipeline

A claygent that researches every account and drafts on-brand copy, at scale.

You build
A research + copy agent for personalization at scale.
Stack
ClaygentClaude
Ship
✓ AI Research Agent
WEEK 05

Deliverability
& inbox infra

A great list dies in spam. Stand up domains, warmup and inboxes built for inbox placement.

You build
Inbox-ready sending infrastructure with proper warmup.
Stack
ZapmailInboxkitPremium Inboxes
Ship
✓ Inbox-ready infra
WEEK 06

Multichannel
outreach

Launch coordinated email and LinkedIn sequences wired to your enriched data.

You build
A multichannel sequence running off your pipeline.
Stack
InstantlyHeyReach
Ship
✓ Outbound system
WEEK 07

Automation
& the closed loop

Wire it into one machine that runs on a schedule, with website intent feeding back in.

You build
An automation flow + intent loop, RB2B capture, routing, auto-records.
Stack
ApifyRB2BWebhooks
Ship
✓ Closed-loop system
WEEK 08

Capstone
& Demo Day

Assemble it all into one production system. Present the architecture and the thinking on Demo Day.

You ship
A complete GTM engine + Loom + a portfolio write-up.
Stack
Full stackLoom
Ship
✓ Capstone + portfolio
Who teaches you

Operators, not lecturers

Shubh Saxena
SS
Lead Instructor
Shubh Saxena
GTM Engineer at ◆ Emergent

Builds the Clay and automation systems used daily by real revenue teams. Owns the full build curriculum: enrichment architecture, data quality, AI agents and evaluation.

ClayApolloProspeoHeyReachInstantlyRB2BApifyClaudeAhrefsQuickenrich

Plus guest GTM engineers running live, hands-on workshops, and a guest session from the Prospeo team. Operated by the team behind School of SDR, who'll also coach you on the sales fundamentals that make GTM engineers dangerous: copywriting and cold-call basics.

The deal

Everything included

Included

  • ✓ 8 weeks live, 16 sessions, build-heavy
  • ✓ 6 production systems you build & keep
  • ✓ Sales fundamentals too: copywriting & cold-call basics
  • ✓ Tools included: free Clay credits, HeyReach, and Instantly (free 2-4 weeks)
  • ✓ Live hands-on workshop with guest GTM engineers
  • ✓ Guest sessions (Prospeo & tool operators), Discord & Demo Day
  • ✓ Every template & table, plus lifetime recordings
₹80,000₹1,20,000
Founding-cohort scholarship applied

Small founding cohort so every build gets direct review. Applications read manually, on a rolling basis.

FAQ

Straight answers

How technical do I need to be?
No code required, but this is hands-on. If you can reason about data and you're willing to build in Clay and the rest of the stack, you'll keep up. We start with sales judgment and add the engineering.
Is the curriculum really this deep?
Yes. Every week ends in a working artifact, reviewed by your instructors. You leave with six systems and a capstone, not notes.
How much time per week?
Two live sessions plus build time. Work-in-progress is reviewed, so showing up matters.
Are the tools included?
Yes, Clay credits, a month of HeyReach and more, sorted, so you build from week one.
Will you help me get hired?
No guarantee for the founding cohort, straight up. We prep you (portfolio reviews, mock interviews, positioning) and make warm introductions where we can. The systems you ship do the convincing.

Build it before
everyone else does

The operators who can architect the system today will run the GTM teams of tomorrow.

APPLICATIONS_READ_MANUALLY · LIMITED_SEATS · NO_PASSIVE_PARTICIPANTS